Nintendo and Kellogg’s add NFC tags to cereal boxes • NFC World

It’s taken long enough to get this out, let’s hope more brands and products will adapt similar techniques! There are a multitude of applications that can be achieved using NFC to surprise and delight your customers! 

https://www.nfcworld.com/2017/12/06/355798/nintendo-kelloggs-nfc-tags-super-mario-cereal-boxes/

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How America’s top marketers are leading business transformation | The Drum

The best quote from Denis Sison J&J –  As marketers today, we have to be much more real time, precise, quick, social, and agile. Technology is a critical enabler of our ability to be able to do our jobs. 

The trouble is, marketers are so stuck in the old way of doing things and still broadcasting the same message to the masses, hoping something will stick, especially OOH? The mobile phone has become the most important & powerful bit of tech in today’s society providing convenience, reach and instant. Brands have never had a better opportunity to open a personal dialogue with their consumer to build loyalty and awareness on a global scale. The smartphone is the key to your consumers heart, but, and it’s a BIG but, it’s also the most personal device that a consumer has and you MUST respect that! 

 And to quote Denis again, “W

ithout

 that relationship and understanding of how the marketing technology stack can help us improve our ability to get returns on our investments, drive growth and demand for our brands, we won’t be successful at all.”

http://www.thedrum.com/news/2017/11/18/how-america-s-top-marketers-are-leading-business-transformation

Merchants’ digital wallets leading the migration to mobile payments: report — Mobile Commerce Daily

 

Walmart offers a mobile wallet Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group. A growing number of merchants are offering their own branded mobile wallets and incentivizing the use of…

via Merchants’ digital wallets leading the migration to mobile payments: report — Mobile Commerce Daily

Multi Experience Campaign

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Traditional Out Of Home Advertising can now be used to communicate with your nearby audience. Bring your static content alive with up to date proximity marketing tools, eg DTAG100 Smart Beacon and start engaging with nearby audiences, helping to boost SEM & CTR. Brands and Advertisers who already have beacon enabled Apps, can communicate with their existing App users as well as encourage further App downloads through Bipzone URi.

Brands, in particular FMCG who don’t have specific Apps can take advantage of Bipzone to drive users directly to links within their web portfolio, even providing instant or time based offers or prizes linked to nearby store locations.

Using a combination of DTAG100 & Bipzone, a ready made beacon solution, there are 10 options in the above image whereby this advert can trigger events on mobile users devices during their dwell time at the station. The DTAG100 also has a large and strong broadcasting range, which could also potentially reach commuters on passing trains or those already in the train.

1- Cancer Research website 

2- Raceforlife.org

3- Twitter #

4- Royal Windsor Racecourse

5- Tesco

6- Heart

7- Scottish Power

8- GWR

9- Bipzone

10- National Rail