DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. Though it reduces the impact of all forms of media, it doesn’t for DPB and digital out of…
While mobile is an enabler for DPB media, BLE Beacons are an enabler for targeted & re-targeting messages. This could be the game changer needed to propel Beacons & DOOH!
Aside from pushing arbitrary messages to consumers there are a multitude of valuable ways in which brands and advertisers can engage with consumers on a hyper local and contextually relevant manner.
OUTDOOR Festivals – Sports & Events – Places of Interest – Gamification – Concierge – Ticketing – Transacting – Wayfinding – Click&Collect – Check-ins – Silent salesman et al
For more information on how to best use beacons, which hardware to select and what information/metrics/spatial analytics can be obtained through the use of beacons, from audience dwell times, heat maps and more please do get in touch!
The US shopping mall giant Simon is rolling out a shiny new set of big 65-inch interactive directories to nine shopping centres, using a blend of touch and screen to mobile capabilities like NFC, beacons and text. The units, a press release suggests, also use proximity sensors that make the interactive component “come to life”…
It’s all in the DATA
Beacons can provide you with the deepest darkest data per trigger – trick or treat – your choice!