NFC use cases

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The data opportunity for retailers this Christmas – Marketing Tech News

Data is becoming more and more vital for retailers and brands to use in building relationships with their consumers and understand their shopping behaviours across all channels. optimise your offline spend and increase physical footfall on your premises. http://www.marketingtechnews.net/news/2016/dec/06/data-opportunity-retailers-christmas/

Why Planners Should Add Digital Place-Based Media to the Mix — Digital Signage Pulse

DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. Though it reduces the impact of all forms of media, it doesn’t for DPB and digital out of…

While mobile is an enabler for DPB media, BLE Beacons are an enabler for targeted & re-targeting messages. This could be the game changer needed to propel Beacons & DOOH!

via AdWeek: Why Planners Should Add Digital Place-Based Media to the Mix — Digital Signage Pulse

(i)Beacons – more than just a push message!

Aside from pushing arbitrary messages to consumers there are a multitude of valuable ways in which brands and advertisers can engage with consumers on a hyper local and contextually relevant manner.screenshot-939

OUTDOOR Festivals – Sports & Events – Places of Interest – Gamification – Concierge – Ticketing – Transacting – Wayfinding – Click&Collect – Check-ins – Silent salesman et al 

 

For more information on how to best use beacons, which hardware to select and what information/metrics/spatial analytics can be obtained through the use of beacons, screenshot-941 from audience dwell times, heat maps and more please do get in touch!
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