The Next Big Thing: Industrial Internet of Things – Live Trading News

First-mover status is critical to gaining a competitive edge as companies begin moving en masse to reap the benefit of digitization. The same could apply to the Advertising Industry!
http://www.livetradingnews.com/next-big-thing-industrial-internet-things-35577.html#.WNqF22nTVnF

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Hyperlocalisation is the key to the DATA veins of marketing. Suggesting ads on LFD are as effective when placed inside a mobile app is incorrect, using the ads combined with DATA can enable retailers/brands to target consumers based on proximity. Cross fertilisation of publisher Apps provides a wealth of information for marketeers to leverage enabling hyper local contextually relevant messaging – it’s no longer one size fits all!

http://www.marketingtechnews.net/news/2017/mar/06/why-you-need-pair-hyperlocalisation-data-success/