The best quote from Denis Sison J&J – As marketers today, we have to be much more real time, precise, quick, social, and agile. Technology is a critical enabler of our ability to be able to do our jobs.
The trouble is, marketers are so stuck in the old way of doing things and still broadcasting the same message to the masses, hoping something will stick, especially OOH? The mobile phone has become the most important & powerful bit of tech in today’s society providing convenience, reach and instant. Brands have never had a better opportunity to open a personal dialogue with their consumer to build loyalty and awareness on a global scale. The smartphone is the key to your consumers heart, but, and it’s a BIG but, it’s also the most personal device that a consumer has and you MUST respect that!
And to quote Denis again, “W
that relationship and understanding of how the marketing technology stack can help us improve our ability to get returns on our investments, drive growth and demand for our brands, we won’t be successful at all.”