Hyperlocalisation is the key to the DATA veins of marketing. Suggesting ads on LFD are as effective when placed inside a mobile app is incorrect, using the ads combined with DATA can enable retailers/brands to target consumers based on proximity. Cross fertilisation of publisher Apps provides a wealth of information for marketeers to leverage enabling hyper local contextually relevant messaging – it’s no longer one size fits all!

http://www.marketingtechnews.net/news/2017/mar/06/why-you-need-pair-hyperlocalisation-data-success/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s