The Next Big Thing: Industrial Internet of Things – Live Trading News

First-mover status is critical to gaining a competitive edge as companies begin moving en masse to reap the benefit of digitization. The same could apply to the Advertising Industry!


Hyperlocalisation is the key to the DATA veins of marketing. Suggesting ads on LFD are as effective when placed inside a mobile app is incorrect, using the ads combined with DATA can enable retailers/brands to target consumers based on proximity. Cross fertilisation of publisher Apps provides a wealth of information for marketeers to leverage enabling hyper local contextually relevant messaging – it’s no longer one size fits all!