The Marriage Is Off Between Ad Tech And Mar Tech | AdExchanger

Whilst I am no analyst, I have the tendency to disagree. In fact, with the arrival of intelligent new proximity location based technology provides the ULTIMATE opportunity to connect the two together, providing that all important single customer view and ability to deliver contextually relevant data to the right person, at the right time, in the right place on the relevant device. https://adexchanger.com/online-advertising/marriage-off-ad-tech-mar-tech/

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