Bluetooth bus ticketing trial lets passengers travel without buying a ticket • NFC World

This is a brilliant use case for BLE beacons, however it still requires a bit of work on the user experience (or a Moohbe Beacon) to make it more seamless. Advertising would come naturally as a secondary use ( and as a form of ROI) in order to occupy passenger dwell time through the their journey. Moving on from here once the consumer has adopted this method of payment, it would be a natural progression to implement additional (Moohbe) Beacons on trains, taxis, car parks, doctors, hospitals and other consumer related services (even household utilities), on the road to developing the Smart City concept with a SCV throughout.


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