2017 Will be the Tipping Point for Native Mobile Advertising | DigitalNext – AdAge

To quote, ‘The three major transformations in mobile will form along the faultlines of form, function and adtech.’ The leading edge will also come from contextually relevant content and the notification screen. Consumers may browse endless news feeds and articles during dwell times, but react almost instantly to notifications, even when the handset is on silent. Targeting the user in the physical world based on location using a combination of hardware (intelligent beacons which also help towards harvesting additional data on user behaviour), AI, platforms and gamification in the form of AR can deliver the ultimate experience.



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