Here’s What It’s Going to Take for Brands to Win Over Consumers in 2017 | Adweek

Are you a Leader or a Follower when it comes to innovation? Brands want consumers to be loyal, then they have to be loyal to their consumers too! http://www.adweek.com/news/advertising-branding/heres-what-its-going-take-brands-win-over-consumers-2017-175398

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