The key to success lies in this quote – “IoT requires a broad range of technology partners to work together within a single ecosystem in order to be successful.” The market is currently too fragmented with everyone taking a silo’ed approach, perhaps with each one trying to become the next big thing? http://www.forbes.com/sites/soorajshah/2017/01/30/its-time-for-iot-to-prove-its-worth/#779e61b3422b
Now that’s the best and most efficient HCE application I have seen in a long while!
To quote, ‘The three major transformations in mobile will form along the faultlines of form, function and adtech.’ The leading edge will also come from contextually relevant content and the notification screen. Consumers may browse endless news feeds and articles during dwell times, but react almost instantly to notifications, even when the handset is on silent. Targeting the user in the physical world based on location using a combination of hardware (intelligent beacons which also help towards harvesting additional data on user behaviour), AI, platforms and gamification in the form of AR can deliver the ultimate experience.
Fantastic article and very well documented https://www.digitaldoughnut.com/articles/2017/january/big-data-is-dying-long-live-smart-data
We all have to start somewhere https://youtu.be/Wp2EwGdH4cc
To quote – “Human history is sort of a long list of things that were impossible and then were done,” – don’t think that just because it’s been done, it cannot be done but better next time, and that goes for Google, Apple and Facebook http://brightvibes.com/411/en/solving-the-worlds-oceanic-plastic-pollution-problem
Are you a Leader or a Follower when it comes to innovation? Brands want consumers to be loyal, then they have to be loyal to their consumers too! http://www.adweek.com/news/advertising-branding/heres-what-its-going-take-brands-win-over-consumers-2017-175398