It’s Time for IoT To Prove Its Worth

 The key to success lies in this quote – “IoT requires a broad range of technology partners to work together within a single ecosystem in order to be successful.” The market is currently too fragmented with everyone taking a silo’ed approach, perhaps with each one trying to become the next big thing?


2017 Will be the Tipping Point for Native Mobile Advertising | DigitalNext – AdAge

To quote, ‘The three major transformations in mobile will form along the faultlines of form, function and adtech.’ The leading edge will also come from contextually relevant content and the notification screen. Consumers may browse endless news feeds and articles during dwell times, but react almost instantly to notifications, even when the handset is on silent. Targeting the user in the physical world based on location using a combination of hardware (intelligent beacons which also help towards harvesting additional data on user behaviour), AI, platforms and gamification in the form of AR can deliver the ultimate experience.