Native, video and programmatic are the essentials for mobile advertising success | Digital | The Drum

http://www.thedrum.com/opinion/2016/11/30/native-video-and-programmatic-are-the-essentials-mobile-advertising-success don’t forget to add emerging proximity marketing tools to the mix. Combined with Intel from DMP, SSP, DSP, CRM & CMS along with BI and AI, you can trigger time based content to a relevant and loyal customer based on the location.

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