Why Planners Should Add Digital Place-Based Media to the Mix — Digital Signage Pulse

DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. Though it reduces the impact of all forms of media, it doesn’t for DPB and digital out of…

While mobile is an enabler for DPB media, BLE Beacons are an enabler for targeted & re-targeting messages. This could be the game changer needed to propel Beacons & DOOH!

via AdWeek: Why Planners Should Add Digital Place-Based Media to the Mix — Digital Signage Pulse

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s