Digital marketing technology will make customer relationships more human – Digital Doughnut

https://www.digitaldoughnut.com/articles/2016/november/digital-marketing-technology-will-make-customers-r

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Native, video and programmatic are the essentials for mobile advertising success | Digital | The Drum

http://www.thedrum.com/opinion/2016/11/30/native-video-and-programmatic-are-the-essentials-mobile-advertising-success don’t forget to add emerging proximity marketing tools to the mix. Combined with Intel from DMP, SSP, DSP, CRM & CMS along with BI and AI, you can trigger time based content to a relevant and loyal customer based on the location.

Why loyalty and social media are a match made in heaven — MarketingTechNews.net

Sharing is caring – If you share something with your nearest and dearest, there’s a reason why you ultimately want them to see it whether it’s good or bad news. Sharing on social media also endorses the message, make sure it’s clear, positive and meaningful.

(c)iStock.com/bombuscreative It goes without saying social media has resulted in huge cultural shifts in terms of how both consumers and businesses behave and interact with one another. The past few years have seen brands use social media in new and creative ways to engage with their customers, the examples of Oreo’s famous Super Bowl: “You…

via Why loyalty and social media are a match made in heaven — MarketingTechNews.net: Latest from the homepage

Christmas customer experience: Why site performance matters — MarketingTechNews.net

(c)iStock/Martin Dimitrov Customer experience is governed by how fast and responsive your online digital services are. But many seemingly well-designed sites can deliver surprisingly poor performance. That’s going to be unacceptable regardless of the timing, but it’s especially critical when the festive shopping season starts. So what’s dragging down site speed and turning the online…

via Christmas customer experience: Why site performance matters — MarketingTechNews.net: Latest from the homepage

Asia’s first programmatic booking platform for digital and static OOH advertising (Campaign Live) — Digital Signage Pulse

Moving Audiences platform pools 2,000 DOOH assets in six countries, seeks to bring automation and transparency to the sector. According to company, 28 media owners of over 2,000 digital billboards in six Asian countries—Singapore, Malaysia, the Philippines, Indonesia, Thailand and India—have already agreed to trade their inventory on the platform, including Singapore Press Holdings and MediaCorp.

via Asia’s first programmatic booking platform for digital and static OOH advertising (Campaign Live) — Digital Signage Pulse

Why Planners Should Add Digital Place-Based Media to the Mix — Digital Signage Pulse

DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. Though it reduces the impact of all forms of media, it doesn’t for DPB and digital out of…

While mobile is an enabler for DPB media, BLE Beacons are an enabler for targeted & re-targeting messages. This could be the game changer needed to propel Beacons & DOOH!

via AdWeek: Why Planners Should Add Digital Place-Based Media to the Mix — Digital Signage Pulse

(i)Beacons – more than just a push message!

Aside from pushing arbitrary messages to consumers there are a multitude of valuable ways in which brands and advertisers can engage with consumers on a hyper local and contextually relevant manner.screenshot-939

OUTDOOR Festivals – Sports & Events – Places of Interest – Gamification – Concierge – Ticketing – Transacting – Wayfinding – Click&Collect – Check-ins – Silent salesman et al 

 

For more information on how to best use beacons, which hardware to select and what information/metrics/spatial analytics can be obtained through the use of beacons, screenshot-941 from audience dwell times, heat maps and more please do get in touch!
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