TfL opens the door to an outdoor media revolution (MediaTel) — Digital Signage Pulse

Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown. One of the world’s most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. Although this may seem unlikely, under the…

via TfL opens the door to an outdoor media revolution (MediaTel) — Digital Signage Pulse

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