Finally – it’s time for Mobile and OOH to converge!

Finally someone is admitting that it’s time for OOH and Mobile to converge – the added advantage of this of course is that Mobile is ‘mobile’ and therefore advertisers can reach consumers whereever they are.

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the…

via People of Ad Tech: SITO Mobile SVP Mike Gamaroff — The Makegood

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