Why you should be demanding real-time ad feedback — MarketingTechNews.net

With a name like RTB (real time bidding), you can understand why CMOs assume that the whole programmatic process happens instantaneously. Certainly it’s true that the buying process for digital advertising can happen within a fraction of a second of a consumer clicking on a website. The advertiser will have preset their audience segments and,…

via Why you should be demanding real-time ad feedback — MarketingTechNews.net: Latest from the homepage

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