Google introduces click-to-message function on search ads -is this really necessary?

(c)iStock/ymgerman Customers can now click on search ads to text message brands thanks to a new feature from the tech giant. Google introduced click-to-message ads this week to make it easier for brands and customers to interact via SMS. This must be switched on by setting up a messaging extension and will be available in…

via Google introduces click-to-message function on search ads — MarketingTechNews.net: Latest from the homepage

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