Simon Rolls Out Mobile-Friendly Interactive Stations Across US Malls — Sixteen:Nine

 

The US shopping mall giant Simon is rolling out a shiny new set of big 65-inch interactive directories to nine shopping centres, using a blend of touch and screen to mobile capabilities like NFC, beacons and text. The units, a press release suggests, also use proximity sensors that make the interactive component “come to life”…

via Simon Rolls Out Mobile-Friendly Interactive Stations Across US Malls — Sixteen:Nine

 

Advertisements

TfL opens the door to an outdoor media revolution (MediaTel) — Digital Signage Pulse

Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown. One of the world’s most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. Although this may seem unlikely, under the…

via TfL opens the door to an outdoor media revolution (MediaTel) — Digital Signage Pulse

MediaPost: BT’s New Digital Outdoor Should Be An AI Concierge, Not Just WiFi And A Plug Nobody Needs — Digital Signage Pulse

This is a pretty novel way of upgrading the traditional phone booth, and whilst it may be so that the majority of people have a mobile device, we don’t all live in areas with high speed connectivity and or often require that extra bit of charge during the day whilst out and about. There are of course a multitude of viable uses around these hubs, but you have to start somewhere.

I kind of love it, but I’m not sure I get it. Anyone else feeling this about BT’s latest venture, LinkUK? OK — so we all know the days of needing to save 10 pence to call home are long gone. I can still remember the days of calling for a lift with a 2-pence…

via MediaPost: BT’s New Digital Outdoor Should Be An AI Concierge, Not Just WiFi And A Plug Nobody Needs — Digital Signage Pulse

Finally – it’s time for Mobile and OOH to converge!

Finally someone is admitting that it’s time for OOH and Mobile to converge – the added advantage of this of course is that Mobile is ‘mobile’ and therefore advertisers can reach consumers whereever they are.

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the…

via People of Ad Tech: SITO Mobile SVP Mike Gamaroff — The Makegood

Why you should be demanding real-time ad feedback — MarketingTechNews.net

With a name like RTB (real time bidding), you can understand why CMOs assume that the whole programmatic process happens instantaneously. Certainly it’s true that the buying process for digital advertising can happen within a fraction of a second of a consumer clicking on a website. The advertiser will have preset their audience segments and,…

via Why you should be demanding real-time ad feedback — MarketingTechNews.net: Latest from the homepage

Google introduces click-to-message function on search ads -is this really necessary?

(c)iStock/ymgerman Customers can now click on search ads to text message brands thanks to a new feature from the tech giant. Google introduced click-to-message ads this week to make it easier for brands and customers to interact via SMS. This must be switched on by setting up a messaging extension and will be available in…

via Google introduces click-to-message function on search ads — MarketingTechNews.net: Latest from the homepage

Stop sending us irrelevant marketing messages, say consumers — MarketingTechNews.net: Latest from the homepage

(c)iStock/Ridofranz Brands are not making the best use of technology to engage with their customers according to a new study of more than 1,100 consumers across the UK. Despite access to more physical and digital marketing channels and a greater amount of data than ever before, businesses continue to send communications that their customers deem…

via Stop sending us irrelevant marketing messages, say consumers — MarketingTechNews.net: Latest from the homepage