Retail brands need to refine touchpoints to keep customers, says survey — MarketingTechNews.net: Latest from the homepage

Digital has made it possible to learn about a customer journey by being able to harvest vital data at every digital touch point – where are they, what time are they doing their research, what device are they using,how many times have they stopped and looked at your product, who your competitors are etc, there is a wealth of granular rich data available, use it. Every digital touchpoint can be accounted for, so make sure you know what they are doing across the ENTIRE journey. Don’t assume that you know your customers behaviour from past habits, the world around us is changing dynamically, and we need to adapt all the time to stay abreast of what is happening.

The more channels a retailer has, the more confusing is for their consumers, according to a new report by Omnico. The first Omnico Retail Gap Barometer looked at interactions 1200 consumers had with retailers across the channels they offer and found experience varied depending on the channel. For example, 62% of consumers said they had…

via Retail brands need to refine touchpoints to keep customers, says survey — MarketingTechNews.net: Latest from the homepage

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