What’s the big deal about customer loyalty, anyway?- The question is, what makes a customer loyal?

Customer loyalty is not about tempting consumers with ‘vapour offers/incentives’ (throwing mud at the wall hoping it sticks), its about providing a value added and meaningful experience. That can only be achieved by knowing and understanding your customer on a personal level.

(c)iStock.com/kokouu It’s no secret that the global loyalty industry is facing huge obstacles, largely due to declining consumer engagement and a perceived lack of benefit for merchants. While it is still growing at 10% per annum, the reality is that when most people think about loyalty, they often assume they’ll be opening the door to…

via What’s the big deal about customer loyalty, anyway? — MarketingTechNews.net: Latest from the homepage

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