How to use data to improve customer experience – investment into building a 360 degree view of the customer is essential

(c)iStock.com/andresr Customer experience is the new business differentiator. Today’s consumers know and largely accept the data that companies collect on them and expect them to use it to create a personalised experience. They have access to more online forums and social media platforms than ever before and openly discuss and provide feedback on these experiences.…

via How to use data to improve customer experience — MarketingTechNews.net: Latest from the homepage

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