How mobile payment apps can work as marketing tools — ‘think outside the box’

(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now…

via How mobile payment apps can work as marketing tools — MarketingTechNews.net: Latest from the homepage

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