Why data is key to account based marketing

Account based marketing (ABM) is something of a buzzword in the marketing industry at the moment, but many marketers still don’t fully grasp how crucial it is to use data properly when implementing an effective strategy. Time and time again I have seen marketers rush the initial phase of the process (that is, getting to…

via Why data is key to account based marketing — MarketingTechNews.net: Latest from the homepage

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