A bad workman always blames his tools!

City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”. The author highlighted how automation has transformed the marketing industry, and argued that for marketers to achieve successful automation, humans need to lead as machines lack the ability to predict or detect subtle changes or circumstances that make consumers…

via Why marketers need to learn to trust the machines — MarketingTechNews.net: Latest from the homepage


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