How to maximise the mobile marketing moment — IP Geo targeting?

(c)iStock.com/Geber86 Mobile is an indispensable part of our lives with people in the UK spending almost three hours per day consuming mobile media, and over four in ten consumers saying they’d rather forget their anniversary than lose their phone. Whether it’s checking our newsfeeds, researching a product while in store, or searching for how-to videos…

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How to get the best out of video ad campaigns — Marketing Tech News

(c)iStock.com/Martin Dimitrov The early pioneering days of mobile advertising were inundated with video ads that were unattractive, glitchy, or impractical. Worst of all they were slow to load, pushing EDGE and 3G beyond their limits. When they did load, many mobile phones couldn’t even display them properly. Fast forward to 2016 and research clearly indicates…

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Engaging the ‘mobile-first’ consumer: New opportunities — Mary Meeker’s recently published trends

Mary Meeker’s recently published internet trends report has become a kind of annual event for the tech industry. Meeker’s snapshot of the latest data on the digital economy offers invaluable insight on where the internet and related technologies are now and where they’re going. And, as usual, this year’s report uncovers some compelling opportunities for…

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Amex Canada Discovers 68% More Mobile-Driven Conversions With Cross-Device Measurement — Think with Google

What if you discovered one of your media channels was 68% more productive than you thought? American Express Canada realized just how important mobile was after working with its agency, Mindshare Canada, and DoubleClick to accurately measure cross-device conversions.Sign up for Think with Google Newsletter

via Amex Canada Discovers 68% More Mobile-Driven Conversions With Cross-Device Measurement — Think with Google

Mobiles’ role in purchasing decisions becoming more prominent — MarketingTechNews.net

A third of people now use only their mobile to make a purchasing decision, according to recent research from location based marketing company xAd. It’s clear that for today’s consumer, buying a product isn’t as straightforward as going to a store, searching for what you want and then handing over cash. And why would they?…

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American Apparel blends AI, IoT with beacon-enabled digital displays — exceptional use of Beacons

American Apparel partners with Postmates BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot. During the session, The Future Of Retail and the…

via American Apparel blends AI, IoT with beacon-enabled digital displays — Mobile Commerce Daily

Beacons: Better than display advertising? – beware the pitfalls though

(c)iStock.com/Georgijevic Consume or be consumed; such is the reality of being an impressionable human living in a digital age. For such is the strength of social, print and mobile advertising, where we reject some brands’ marketing efforts, we often endorse others. Even if psychologists say we are susceptible to certain deals, familiar brands and celebrity-endorsed…

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How to use data to improve customer experience – investment into building a 360 degree view of the customer is essential

(c)iStock.com/andresr Customer experience is the new business differentiator. Today’s consumers know and largely accept the data that companies collect on them and expect them to use it to create a personalised experience. They have access to more online forums and social media platforms than ever before and openly discuss and provide feedback on these experiences.…

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