Grand Visual’s Neil Morris on contextual programmatic DOOH campaigns (DS Summit)

When regional information was added to the contextualised DooH spot of one large international advertiser, the reach increased by over 15% compared with that of the static outdoor adverts of the same company. How does this work? In his presentation: “The Power of the ‘Context Effect’: Programmatic Creative for DooH”, Neil Morris demonstrated exactly how…

via Grand Visual’s Neil Morris on contextual programmatic DOOH campaigns (DS Summit) — Digital Signage Pulse

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