Why Pokémon GO is fertile ground for marketers and brands

(c)iStock.com/adamkaz Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones, but since the launch of Pokémon GO, you’d be forgiven for thinking we’d fallen into a timewarp back to the mid-’90s. The game – which uses GPS to transform landmarks in a player’s locale into gyms and Pokéstops, and AR to…

via Why Pokémon GO is fertile ground for marketers and brands — MarketingTechNews.net: Latest from the homepage

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