Blurring the Lines Between Digital and OOH; Integration, Please! (Medium) — Digital Signage Pulse

It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. Where they are in the physical world can determine…

via Blurring the Lines Between Digital and OOH; Integration, Please! (Medium) — Digital Signage Pulse

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