Grand Visual’s Neil Morris on contextual programmatic DOOH campaigns (DS Summit)

When regional information was added to the contextualised DooH spot of one large international advertiser, the reach increased by over 15% compared with that of the static outdoor adverts of the same company. How does this work? In his presentation: “The Power of the ‘Context Effect’: Programmatic Creative for DooH”, Neil Morris demonstrated exactly how…

via Grand Visual’s Neil Morris on contextual programmatic DOOH campaigns (DS Summit) — Digital Signage Pulse

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Blurring the Lines Between Digital and OOH; Integration, Please! (Medium) — Digital Signage Pulse

It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. Where they are in the physical world can determine…

via Blurring the Lines Between Digital and OOH; Integration, Please! (Medium) — Digital Signage Pulse

Practical ways to use the Pokémon Go craze in your marketing — Once again, ensure the timing and relevancy of your use!

(c)iStock.com/adamkaz Pokémon fever is rife across the globe thanks to a new augmented-reality version of the 90’s franchise, which sees players hunt through real-world locations for digital Pokémon powered by Google Maps. Produced by Nintendo and Niantic, it was officially launched on iPhone and Android last week in the US, Australia, New Zealand and Germany.…

via Practical ways to use the Pokémon Go craze in your marketing — MarketingTechNews.net: Latest from the homepage

Why Pokémon GO is fertile ground for marketers and brands

(c)iStock.com/adamkaz Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones, but since the launch of Pokémon GO, you’d be forgiven for thinking we’d fallen into a timewarp back to the mid-’90s. The game – which uses GPS to transform landmarks in a player’s locale into gyms and Pokéstops, and AR to…

via Why Pokémon GO is fertile ground for marketers and brands — MarketingTechNews.net: Latest from the homepage

Which Industries Deploy The Most Beacons?

Most of the press we read about Bluetooth beacon deployments shares examples pulled from restaurants and retail. We dug into our databases to see if the data backed up the hype. Over a period of 30 days, we saw that retail and restaurants accounted for 77% of all beacon deployments, and 81% of all beacon…

via Which Industries Deploy The Most Beacons? — Blog – Reveal Mobile