Can contextualisation solve the adblocking problem?

(c)iStock.com/Halfpoint Have you read the marketing and media press recently without seeing a reference to adblocking? Me neither. There can be no doubt that it’s the current bête noire of the advertising industry (following hard on the heels of the sector’s other ‘problem children’, viewability, brand protection and click fraud). And with good reason. Although…

via Can contextualisation solve the adblocking problem? — MarketingTechNews.net: Latest from the homepage

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