Four cost-effective ways to improve your advertising performance — MarketingTechNews.net: Latest from the homepage

In 2015, UK advertising expenditure hit a five-year high of £20.1bn, amounting to more than £308.56 spent on every consumer. Businesses collectively spent £8.6bn on digital channels, representing a 17.3% increase from the previous year, and £2.6bn more on mobile channels, indicating annual growth of 61.1%. It’s clear that a lot of money is being…

via Four cost-effective ways to improve your advertising performance — MarketingTechNews.net: Latest from the homepage

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