The Ins and Outs of Digital Signage — Latest Media

General learning on digital signage options and how businesses benefit. Download this ebook from Samsung.

via The Ins and Outs of Digital Signage — Latest Media

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Can contextualisation solve the adblocking problem?

(c)iStock.com/Halfpoint Have you read the marketing and media press recently without seeing a reference to adblocking? Me neither. There can be no doubt that it’s the current bête noire of the advertising industry (following hard on the heels of the sector’s other ‘problem children’, viewability, brand protection and click fraud). And with good reason. Although…

via Can contextualisation solve the adblocking problem? — MarketingTechNews.net: Latest from the homepage

What does Brexit mean for the marketing industry? — MarketingTechNews.net: Latest from the homepage

(c)iStock.com/Bee-Individual It’s a very straightforward question but one that is difficult to answer, particularly as the dust is nowhere near settling. We probably won’t know with any accuracy for months, even years. Financially Despite that, some things have happened which give us directional insights and reinforce that the main impact will clearly be finance-related. Shares…

via What does Brexit mean for the marketing industry? — MarketingTechNews.net: Latest from the homepage

Four cost-effective ways to improve your advertising performance — MarketingTechNews.net: Latest from the homepage

In 2015, UK advertising expenditure hit a five-year high of £20.1bn, amounting to more than £308.56 spent on every consumer. Businesses collectively spent £8.6bn on digital channels, representing a 17.3% increase from the previous year, and £2.6bn more on mobile channels, indicating annual growth of 61.1%. It’s clear that a lot of money is being…

via Four cost-effective ways to improve your advertising performance — MarketingTechNews.net: Latest from the homepage