Businesses need to look again at online video platforms, Forrester says — MarketingTechNews.net: Latest from the homepage

Businesses need to be doing much more to embrace the opportunities offered by video, according to a new report from Forrester. It suggests that businesses who think that having a YouTube channel is enough for a brand are wrong and that companies must adopt online video platforms (OVPs) to help deliver engaging, interactive and personalised…

via Businesses need to look again at online video platforms, Forrester says — MarketingTechNews.net: Latest from the homepage

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