Citibank commits to beacons after merchants give the technology a thumbs-up — Mobile Commerce Daily

Citibank locations in New York are getting a beacon-centric revamp Citibank continues to pave the way for mobile banking by deploying beacons at select Manhattan branches, enabling customers to enter ATM lobbies during off-hours without a card and to receive personalized, location-based messages. Citibank has teamed up with beacon provider Gimbal to roll out the technology to several…

via Citibank commits to beacons after merchants give the technology a thumbs-up — Mobile Commerce Daily

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