Local or cloud based servers

Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones….

via 16:9: BroadSign Extends DOOH Ad Targeting Platform To Smartphones — Digital Signage Pulse

Using a DTAG100, Broadsign would not be required to rely on a user having connectivity in order to reach their cloud based servers. The DTAG100 could be driven by a localised server that has external connectivity allowing it to update any required platforms or collect relevant information based on a users profile, and then make the required destination or event available on-premise. The user collects the relevant notification, albeit a coupon or navigational directions and then dependent on connectivity requirements, can access the detail as and when necessary.

 

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