Just an ordinary parade of shops, with a mix of independent outlets and national chains. How can DTAG100 Beacon add value to these businesses?
As we know by now, the main barrier to entry when it comes to implementing a Beacon campaign is the requirement of a dedicated beacon enabled App. In the situation depicted above, it would be hard pressed to expect each of these businesses to have their own native App, and then hope that they have a dedicated user base, except for the national chains and or partner Apps such as Just Eat. However, Bipzone, a generic utility App provides this mix of businesses and local community with the ability to participate in a beacon enabled campaign without the requirement of developing an additional native App at great expense, over and above their existing web presence. What Bipzone also enables, is for these businesses to share, target and re-target these consumers who might not otherwise have even considered visiting their stores.
We can see the ‘Just Eat’ board outside a take-away restaurant (Pizza Bien Manger) that is obviously registered with Just Eat, however, not all Just Eat users are going to see this sign as and when they pass by the premises. Using the DTAG100 smart beacon, you can broadcast a dedicated UUID directed at the Just Eat App users turning their attention towards this particular restaurant and/or use Bipzone concurrently to attract new business to the premises as well as increase Just Eat App downloads using a URi. Pizza Bien Manger would not be required to develop their own App, but rather to tap into their existing web presence, albeit only social media platforms like Facebook, Twitter or Instagram etc. This in turn also enables the business to increase their CTR, SEO and SEM, by driving traffic directly to a specific URL on the web or deeplink within an App. Bipzone is able to broadcast the respective URL or URi, enabling the business to easily update or create specific time based content relevant to that link. Each business would have control of their own beacon content and be able to change it as and when they like.
Fish & Chips is an independent outlet and is highly unlikely to have their own App, yet they do have a web presence in terms of social media links. Using Bipzone, Fish and Chips can reach a growing nearby user base enabling them to view their menu and potentially place an order for collection, which could also enter them into the queueing system thereby reducing wait times. These same visitors could be targeted by the nearby NISA grocer, Betting Shop, Nail bar, Laundromat, and other nearby services based upon their repetitive visits, location as well as create a local loyalty scheme.
Of course, while the aim of Beacons is to reach a nearby audience, there will always be part of that audience who are not interested in the particular product or service, and for that reason, Bipzone features a blocking facility. Any nearby consumer who feels that they are being incorrectly targeted or simply not interested in a particular brand, service or product can simply block that notification and their device will no longer receive notifications from that beacon.