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Apple adds support for NFC tags to iPhone 7 and Apple Watch • NFC World
Sundar Pichai Sees Google’s Future in the Smartest Cloud | WIRED
There was a time when Microsoft was the largest computer company in the world! Google’s AI smart cloud is in a way a form of Google Analytics and best of all, it’s Free! https://www.wired.com/2017/05/sundar-pichai-sees-googles-future-smartest-cloud/
What Exactly Is a Martech Stack? | Digital – AdAge and don’t forget the link to the offline world using emerging NFC & BLE tech
No need to imagine, it’s already possible, it’s real & it’s happening! http://adage.com/article/digital/martech-stack/308976/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social
OOH being the best primer for all things digital has been on my radar for around 4 years now, especially user engagement, creating a couple of new Media attribution channels using emerging tech peripherals!
These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google’s Data Dominance – Adweek
Brilliant effort and it demonstrates initiative. http://www.adweek.com/digital/these-ad-tech-players-are-teaming-up-to-challenge-facebook-and-googles-data-dominance/
